After you went through all our recommendations for Getting the Most out of Your Index Page let’s look at a few examples of company pages and tips for improving your company page.
Sponsoring companies
As Gold or Silver sponsor your company is highlighted on our home page (Gold – always, Silver – randomly) and featured in search results as a sponsor (Gold – always, Silver – randomly). This comes automatically with no action required on your end. As a sponsor you have the option to include much more information about your company including search tags and links. These make your company page comprehensive and more likely to be found in search results.
There are other things we recommend you pay attention to in order to get more of your sponsorship.
To demonstrate this we will look at examples taking best from each one of them. We recommend looking at VeloCloud (Gold) and Zenlayer (Silver).
Improving your appearance in natural search results
There are 3 things you can do to improve the matching of your company to search criteria.
Multiple solution types
Both VeloCloud and Zenlayer have multiple solution types (see them below company name). They chose only those that match their company’s business but as a sponsor you can have multiple solution types associated with your company page. Since users filter search based on solution type having all those that match your offering is important.
Multiple Categories
Similar to solution type, categories are part of the search filtering users may use and therefore it is important to make use of your privilege as sponsor and select all categories relevant to your company.
Creating tags
Sponsoring companies are entitled to add search tags to their company page(some differences between Gold and Silver). Different from categories and solution types that are pre-defined by us, tags are defined by you.
Having tags that match search terms users may use and that are relevant for your company improve the matching of your company in search.
External links
Gold and Silver sponsors can add external links to their company page (some differences between Gold and Silver). These links point to pages out of the SDnet Index and are an opportunity for you not only to bring users directly to a specific page on your website but also to other websites that highlight your company. The VeloCloud page links to speicfic pages on their website as well as to pages on VMware’s website further to the acquisition. The Zenlayer page links to a specific product page as well as to a registration page.
Content links
Content links are available for Gold sponsors only. They allow you to add documents and brochures user can have direct access to from your company page.
Non sponsoring companies
There are several things you need to take care of in order to improve matching of your company to search queries. A good place to start at is the description of your company.
Detailed company description
Make sure your company description overs relevant areas of your offering and includes keywords you believe users searching for a solution such as yours might include in their search query.
Choose the most relevant solution type and category
Different from Gold and Silver sponsors, you are limited to only one solution type and one category. Make sure you go for the options that best match your main focus and based on which you want to be found.
Provide all information
Make sure to provide information for all fields in company page such as features that you support and details about the characteristics of your solution.
Sharing your company page
Similar to Gold and Silver companies, you will find at the bottom of your company page the sharing social icons. Make sure to have people share your company page, get those counters going and spread the word.
After going through all of this we recommend you take a look at our affordable sponsorship options and the benefits they include for each level. Given the low cost of sponsorship and the value it brings you might consider going for one of the sponsorship options.
